• Introduction to Marketing

    Dr Mohammed A Razzaque

    Dr Mohammed A Razzaque

    Dr Mohammed A Razzaque, currently an Adjunct Academic (Marketing) at the University of New South Wales School of Business, obtained his PhD from the same university. Starting his teaching career at the Institute of Business Administration (IBA), the University of Dhaka in 1971, he moved to the University of Khartoum, Sudan (1976), followed by the National University of Singapore (1981) and finally, the University of New South Wales (2001). He was a visiting professor at Rutgers University, New Jersey, USA; Helsinki School of Economics, Finland; and North South University, Bangladesh. A highly acclaimed marketing academic, Professor Razzaque received several teaching-excellence awards. Dr Razzaque has authored more than one hundred research and conceptual papers published in reputed international journals and conference proceedings. Dr Mohammed Razzaque has authored more than onehundred research and conceptual papers published in reputed internationally refereed journals and conference proceedings.


    Dr Md Abdul Momen 

    Dr Md Abdul Momen

    Dr Md Abdul Momen, an Associate Professor of Marketing at East-West University, received his PhD with a merit scholarship from the International Islamic University Malaysia. He has published more than 20 research papers in reputable international journals. Dr Momen has worked with the Malaysian Education Ministry and Bank Negara (Central Bank of Malaysia). He was a research trainer for the BCS Administration Academy and Open University, Bangladesh. He is also involved in the ‘Skilled for Employment Investment Program’ (SEIP), a Bangladesh-ADB collaboration. The AD scientific index (January 2022) rated Dr Momen as the best marketing scientist in Bangladesh.


    Dr Seyama Sultana 

    Dr Seyama Sultana

    Dr Seyama Sultana teaches at the United International University (UIU), as an Associate Professor of Marketing. She obtained her PhD in marketing from the International Islamic University Malaysia with merit scholarship. Dr Seyama has published 14 research articles in international journals. She also has more than 10 conference papers. Her paper presented at Malaysia’s Asia Pacific Business Research Conference (2013) received the best paper award. Dr Seyama led a UIU ACBSP (standard 6) team. She worked as a marketing consultant for a nationally famous corporation, judged national contests, and participated in the acclaimed ‘Teaching for Active Learning’ program with elite teachers from public and private universities in Bangladesh.

    ৳ 800৳ 1,000